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Jaffer Agro Services launched Nutraful Fertilizers
After six years research and development work in collaboration with National and international Scientists, Jaffer Agro Services (JAS) has recently launched Nutraful Fertilizers. Nutraful is a latest and unique technology in which Plant Growth Promoting Bacteria (PGPB) have been coated on Mineral Fertilizers like Urea, DAP and Nitrophos etc. Nutraful has been launched under the newly approved standard of Pakistan Standards and Quality Control Authority (PSQCA) “PGPB-Fortified fertilizer”. Nutraful increases the per acre yield by improving the efficiency of conventional Fertilizers, improving root growth and stress tolerance in crop plants at minimum cost. In addition, Nutraful also improves the product Quality and farmers’ profitability. In the First phase JAS introduced the product to the Fertilizers Dealers. Product Soft launch Ceremonies were held in Faisalabad , Multan and Rahim Yar Khan on 09th , 11th and 12th June 2014, in which JAS regional teams of Lahore, Sahiwal , Faisalabad, Multan, Vehari, Dera Ghazi Khan , Bahawalpur Rahim Yar khan and Sukkur, along with more than 200 Fertilizer dealers of the above mentioned areas, participated. JAS Sales Manager warmly welcomed all participants and gave a presentation on JBL, range of JAS products and services and specifically Nutraful Fertilizer. Subsequently, JAS Business Manager- Fertilizer Dr. Maqbool Akhtar gave a comprehensive presentation on Pakistan Agriculture, Soils of Pakistan, Fertilizer Use Efficiency, Balanced Fertilizer Use and highlighted the causes of low agricultural productivity. He emphasized on the need of developing unique and efficient fertilizer “Nutraful” fortified with Plant Growth Promoting Bacteria (PGPB) and shared crop yield data collected from farmer’s field and benefits of Nutraful Fertilizer. He also emphasized that Nutraful is an efficient and unique fertilizer introduced by JBL and this is going to be the future fertilizer of Pakistan Agriculture. He also shared 6-years pre launched experience of Nutraful Fertilizers efficiency on different crops in all areas of Pakistan with data (yield and quality) collected from Farmers field. Later, Dealers who used Nutraful Fertilizers in their fields also shared their valuable views about Nutraful Fertilizer. All Dealers participated in these ceremonies appreciated the efforts of JAS to introduce this new technology and committed to collaborate with JAS to spread this technology to the farmers.
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