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Corporate Social Responsibility, Public Relations and Administration


We at JBL take responsibility for the impact of our activities on all our stakeholders as well as the environment. We consider the society and communities we operate in as our valued stakeholders. We are also fully conscious of our social responsibilities. CSR is a full fledged corporate function looked after directly by a member of the BOD. We believe:

"The greatest of all arts is the art of losing ourselves in the service of others".

This is undoubtedly the objective of JBL, which actively takes part with an unflinching interest in funding educational and healthcare projects and organizations. Prominent amongst these are non-profit organizations such as The Citizens Foundation schools and The Kidney Centre, which are the beneficiaries of JBL's assistance, both financially and otherwise. Volunteers on behalf of JBL conduct fund-raising activities that endorse and support selected charities with accompanying benefits.

JBL extends considerable support to Yaqeen Model School and Murshid Hospital, both projects of Darul Tasnif (Pvt.) Limited - a 'waqf' dedicated to serve humanity.

Conscious of the significance of art and architecture in our country, JBL has been a patron of the Indus Valley School of Art and Architecture. The Group is aware of the importance of preserving our heritage and thus provides support, both in terms of cash and kind, to the Institute to help achieve its aims and objectives.

Our Public Relations department plays a key role in establishing relationships between the Group and its key audiences, helping the Business to create strong relationships with all its stakeholders, including its partners, principals and customers.

Our Administrative staff ensures that the Group's employees have a safe, comfortable and efficient working environment in our offices to enable them to serve our customers better. The Administration provides all the necessary facilities to make the employees' business travel safe and comfortable.