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Household Hygiene & Decoratives (HHD) has been marketing quality wood preservative, decorative and household hygiene products for
pest control through its motivated team and extensive national dealers' network for the past 40 years. It addresses one of the prime concerns of the country - ensuring
a healthy environment for the citizens. Since its inception, this business unit has been providing technical expertise, products and training support to government agencies
in carrying out Malaria and Locust Control Programs, under USAID and other funding
sources.
Business is fast evolving towards consumer-based products, as the consumer is becoming
increasingly aware of the potential of high efficiency and high quality products that
leave low impact on the environment, such as insecticides and termiticides for domestic use, plus HHD markets Bayer Environmental Science products in Pakistan such as Agenda
EC 25, Maxforce Gold and K-Othrine (EC15, SC25). For a hygiene solution,
HHD has also
added Rodenticide “Racumin tp” to its profile to meet the demands of
urban areas for rodent control.
With extensive marketing and technical support, Agenda EC 25 is now the market preference
in termite protection of buildings and houses throughout Pakistan. The newly developed
Maxforce Gold (gel) that offers the most hygienic, odorless and non-intrusive control
of cockroaches is also gaining popularity in commercial and domestic markets.
The product
range has further expanded with the inclusion of lacquers and wood decorative polishes.
This expansion was made due to the increasing consumer expectation in terms of quality
of wood preservatives and decorative polishes. JBL products are now recommended
by leading architects and builders across Pakistan. Today, JBL is well established
in the construction industry - offering a complete range of products to secure investment, redecorate homes and improve hygiene conditions for people.
The unit operates from its independent office in Karachi and covers Karachi, Lahore
and Islamabad through a direct sales force as well as a dealer network. Sales in NWFP, Baluchistan and interior Sindh are conducted solely through the dealer network.
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